About
15 years turning brand briefs into stories worth watching.
One of Pakistan's pioneering influencers and digital content creators. I started in food content and grew into a content strategist working across DVCs, TVCs and documentary-style storytelling for food, lifestyle, automotive and social impact brands.
I write, shoot, direct and strategize, so every campaign carries the story and the marketing logic behind it. The result is entertaining, trendsetting content that connects with both youth and mainstream audiences, trusted by multinational brands.
